The research paper investigates the significance of store locations on the purchase behaviour… 1 answer below »

• Abstract and Acknowledgement – out of word count • Acknowledgement out of word count • introduction – 800 words • Literature review – 2500 words • Methodology – 2500 words • Results, analysis and discussion – 3500words • Conclusion and recommendations – 700 words • Reference , Appendix, Grant chat – out of word count The same three chapters (with an expanded version to reach your word count along with the modifications) that you included for your proposal should be inspired as the first three chapters in your dissertation too. However, you will have to increase the depth of the discussions in order to increase the word count, probably in literature review and methodology chapters. However you have to think about plagiarisms while keep in place. And your total dissertation will be more than 10,000 as you have added some from proposal b . As you must be already aware, your dissertation is developed based on the plan that you have outlined in your research proposal. Within it you need to cover the following sections and requirements; 1. First page design : first page should be looks like wow , please implement wow factor. 2. Nice and clear table of contain } Abstract • Is the summary of the research paper • Is the abstract adequate? • What is the purpose of the research? • What are its benefits and implications? • What methodology was used? (sample size, data analysis methods and tools) • What are the results? The abstract should not be a mere a summary what includes the chapters included, instead it should summarise the points such as: • Purpose of the research • Methodology used in the research • Findings of the research • Conclusions and recommendations } Introduction (10%) Is there a clear purpose and rationale for the study? Are there clear set of objectives and research questions? Background This informs the reader of the problem or the situation, and the context you are interested in. Brief introduction of the company as well Rationale for the study • What is the research issue? • Why is it an issue? • Why is it an issue now? • What could this research shed light on? – (benefits/ implications of the study)
The research paper investigates the significance of store locations on the purchase behaviour of the customers. In order to evaluate the problem statement, the case of Tesco, a leading supermarket chain in the UK has been analysed. Chapter 1 promotes the research aim, objectives and questions concerning the research study while at the same time highlighting the research hypothesise. Chapter 2 evaluates a range of literature and thus, the relationship between retail store location, brand’s pulling power and sales generation process. The chapters summarises that customers could alter buying decision making depending on the location of the stores. Chapter 3 reflects the specific approach of the researcher in performing various research operations. The chapter also emphasises on proper justification for choosing positivism philosophy, deductive approach and descriptive research design. Chapter 4 depicts thorough quantitative and qualitative data analysis process.

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