Read the short account above of the US airlines industry and prepare a 2500-word report that:• Conducts a competitive forces analysis of the U.S. airline industry and summarizes its findings in an appropriate diagram. What does the analysis tell you about the causes of low profitability in this industry? What are the principal advantages and disadvantages of using the five forces framework? • The economic performance of the airline industry seems to be very cyclical. Explain why this might be the case? • Given your analysis, what strategies do you think an airline should adopt to improve its chances of being persistently profitable? This assessment focuses primarily on Strategic Position. In preparing your report, you should demonstrate understanding and application of the strategic concepts that are outlined in Part I: Strategic Position of the textbook.
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