Marketers must be aware of the existence of cultural diversity that reshapes business landscapes. In

Marketers must be aware of the existence of cultural diversity that reshapes business landscapes. In the United States, the three most prevalent ethnic/racial subcultures are African Americans, Hispanic Americans, and Asian Americans. Cultural assessment can enable marketers to focus on the behavior of consumers within each culture. Using examples, describe how memberships in each ethnic subculture often guide their consumption behaviors.