Macroeconomic Analysis: Conduct a PESTLE analysis for the chosen firm. 3.2. Competitive Analysis:… 1 answer below »

Please Note Each of the following eight sections must be addressed. 1.Executive Summary Provide a concise summary of the key issues identified within the report. 2.Corporate Objectives Put forward the current corporate strategy statements. Include the fundamental goals that the organization seeks and the scope of the organisation’s activities. 3.External Analysis Conduct both of the following tasks 3.1. Macroeconomic Analysis: Conduct a PESTLE analysis for the chosen firm. 3.2. Competitive Analysis: Utilize Porter’s Competitive Forces for your analysis. 4.Internal Analysis Strategic Capabilities Conduct both of the following tasks 4.1. Identify what comprises strategic capabilities in terms of organisational resources and competences and how these relate to the strategies of organizations. Distinguish between basic and unique resources. 4.2. Analyze the business functions of the company 5.Basis of Competitive Strategy 5.1. Identify Key Market Segment(s) targeted within chosen business area such as age, income, and lifestyle and so on. 5.2. Analysis of business strategy: Assess business strategy in terms of the generic strategies of cost leadership, differentiation and focus through Porter’s Generic Strategy Framework.

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