Digital Books Break up into groups of three to five, appoint one group member to be the spokesperson who will communicate your findings to the class, and discuss the following scenario. You are a group of managers and software engineers at a small start-up that has developed software that enables customers to easily download and view digital books on a variety of digital devices, from PCs to iPods and e-book readers. The same software also allows customers to share digital books using peer-to-peer technology (the same technology that allows people to share music files on the Web), and to burn digital books onto DVDs.
1. How do you think the market for this software is likely to develop? What factors might inhibit adoption of this software?
2. Can you think of a strategy that your company might pursue in combination with book publishers that will enable your company to increase revenues and with film companies to reduce piracy rates?