Heineken is a Dutch family own company brewer and distributer. Heineken is the 3rd world largest… 1 answer below »

[Case 9: Heineken]
Heineken is a Dutch family own company brewer and distributer. Heineken is the 3rd world largest beer company. Recently they obtain several small breweries in Europe, Latin America and Africa. With 125 breweries in over 70 countries in the world, claiming more than 8 percent of the International market for beer.
Problem statement
[Under 300 words]
Preliminary root causes
[Under 300 words]
References

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