HCM 625 California Intercontinental The Hutchinson Cancer Center Discussion

You work for a marketing department in a hospital within a suburban location of a large metropolitan area. Though it neighbors million-dollar homes, the hospital’s mission includes providing care to underserved and indigent populations in the area.

A new primary care physician moved into the area and approached your hospital to partner with her as she begins a new practice in the community. Because the administration is always anxious to welcome new practitioners to the hospital, you agree to meet with the physician. During the meeting, the physician explains that she wants to establish the first concierge medical practice in the community. The physician plans to attract around 100 families to her practice, and she plans to charge from $300 to $1,000 per month, depending on the size of the family unit. (Note: A goal of 100 families may not be realistic; however, the number makes for easier calculations.)

The patients who join the concierge practice will receive access to the physician’s services 24 hours a day, seven days a week, at an office located near the hospital. Families will receive preventive care services, and the physician will design wellness programs to encourage healthy lifestyles for her patients. The physician will use the hospital for all emergent care, day surgeries, rehabilitation, and in-patient care. The physician also plans to use nutritionists and the hospital’s fitness center facilities.

Instructions: Write a 5-page paper in APA format (not including the cover page and reference page) addressing the following points:

Discuss some of the goods or services that could be highlighted in a marketing campaign that involves a concierge practice of medicine.

What advantages do you think a concierge practice of medicine might contribute to the hospital’s offerings of products to the community?

Discuss some of the issues and challenges that may arise from the hospital sponsoring a concierge practice of medicine.?

In your paper, be sure to utilize the textbook and integrate at least four peer-reviewed sources along with their citations and references. Your paper must be APA formatted and include at least 1500 words. 

• Question 2
• For each of the following ads, analyze whether it is an emotional ad, a factual-based advertisement, or both. Is the approach taken by Intermountain Healthcare different than that taken by the Hutchinson Cancer Center, a well-respected Cancer Center in the Northwest? If you had a family member facing cancer, how would you be influenced by these ads? after considering your initial answer to the last question, read https://is.gd/HENW0P for additional perspectives. 
• See the link to the Youtube video: