For this assignment you are required to read the case on the Virgin Group and, working in groups of 3-4 undertake additional research to prepare a 30 minute presentation to management (including 10 minute Q&A) that addresses the following questions: 1. Using appropriate academic models and concepts identify and discuss the chief internal and external factors that have influenced the Virgin Group and the strategies employed up to the time of the case. 2. Critically assess whether, in your opinion, there was any evidence that Richard Branson and his group management team followed a consistent strategy or not in his major investments. If so, what sort of approach might it have been based upon, and what was the role of the Virgin head office function within it? 3. Drawing on resources such as FT.com, update your audience on any new Virgin Group activities since the case, commenting on whether or not subsequent investments fit in with your findings from Q2 above, or had any strategic rationale.
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