Explain why anchoring a firm in ethical core values is essential for long-term success. ¦ Ethical…
Explain why anchoring a firm in ethical core values is essential for long-term success.
■ Ethical core values form a solid foundation on which a firm can build its vision and mission, and thus lay the groundwork for long-term success.
■ Ethical core values are the guardrails that help keep the company on track when pursuing its mission and its quest for competitive advantage.
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