Develop a Competitive Profile Matrix for Nestlé
Monitoring competitors’ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice evaluating the competitive position of organizations in a given industry and assimilating that information in the form of a CPM.
Step 1 Gather information from Assurance of Learning Exercise 1B. Also, turn back to the Cohesion Case and review the section on competitors.
Step 2 On a separate sheet of paper, prepare a CPM that includes Mars and Mondelēz International
Step 3 Turn in your CPM for a class work grade.