Changes in brands and marketing in major organizations and the effects it has to consumers, marketing homework help

According to Marketing News, the fear of no change has had an impact on a variety of companies and brands as more and more are strive to embrace many of the changes that consumers are demanding. According to the article, some “customers deplore the status quo and are seeking radical new solutions.” This seems to be a common theme not only in political campaigns but it is also changing the trajectory of marketing. Find examples of companies that are embracing this new trend and discuss how it may impact the continuity that consumers also expect their trusted brands. Will it ultimately affect their ability to provide a more unified message? Explain your answer in detail. 

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