Bridging Assignment: You are welcome to Generate some ideas for an innovative product or service. Focus on a few steps:1) Idea generation//2) Opportunity evaluation and SWOT//3) New product/service pl

Bridging Assignment:

You are welcome to Generate some ideas for an innovative product or service. Focus on a few steps:1) Idea generation//2) Opportunity evaluation and SWOT//3) New product/service planning//4) Market research for the new idea etc. Moreover, Select a target market for the new product/service. Then analyze the target market and select an appropriate market segment. And Identify one main customer group for your new product/service and explain each element of their consumer decision-making process. Also, develop a marketing and integrated promotional plan for the new product/service to meet the needs of your organization s global target markets.

I will share the Criteria and Mark Scheme, 6000words, need to edit until getting 40/100.

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