A concise summary of key findings from your environmental analysis that justify further… 1 answer below »

A concise summary of key findings from your environmental analysis that justify further internationalization and your evaluation and recommendations should be presented as a Management Brief, using the framework given below and presented to your tutor for assessment through the usual channels, in Moodle through Turnitin. Your Management brief should include: 1. Title Page 2. Executive summary 3. Table of contents 4. Introduction 5. Summary of Environmental Audit (Current markets) (concise presentation of the key finding from your environmental analysis drawing conclusion to validate need for all the choices you will recommend. i.e further international development, new host country, strategy to adopt, entry mode etc. this could be evidenced through appendixes to the management brief.) – A detailed SWOT discussion could be useful (presenting evidences of finding) 6. Internationalization ? External Analysis (minimum of two new host countries) – Macro and micro (including lifecycle analysis) ? Motive for Internationalization (drawn from 5 & 6.1 above) ? Evaluation of National Competitive Advantage ? Evaluation of mode(s) of entry (Suitability and feasibility) 7. Conclusions and Recommendations (including pros and cons) 8. References 9. Appendix (if required) Your assignment will be assessed using a rubric (marking criteria). This can be found in the Module Guide and Moodle page for 1617JANMAR International Business Strategy –301LON. Your assignment should include in-text citations and supported with a full List of References at the end of the assignment. You are expected to use the CU Harvard Referencing Style. Please refer to the CU referencing guide. Please remember that when you submit your assignment, you need to include: o Your Name o Your Student ID number o The Title of the Assignment Word Limit: 2500 words, using the standard Management Brief format described above .Please note that you will lose marks if you exceed this word limit by more than 10%

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